Taking a new consumer product to market, from brand assets to a partner-pitch app

Go-to-Market Launch
Brand Assets
Ecommerce and Ordering
Sales Enablement
FMCG

A new sugar brand entering the market needed brand assets, a website, an ordering system and a way to pitch to retail partners, all in time to launch.

The client was launching a new sugar product into a crowded category. The brand and product designers had done substantial work and the company had invested heavily in design and promotion, but a launch needs more than a good-looking product. It needs a place to find it, a way to order it, and a way to win stores. The founders had been pitching in person, store by store.

Objectives

Turn the brand and product design into usable digital brand assets
Launch a website that presents the product and supports ordering
Set up an order placement system so stores could buy
Equip the team to pitch to retail partners more effectively and at scale

Outcomes

The brand launched with a website and consistent digital brand assets
Order placement systems allowed stores to buy and reorder
The product was distributed to additional stores
A purpose-built app gave the team a stronger tool for pitching to partners

The opportunity

The product design investment had already been made; the opportunity was to protect that investment by connecting it to sales. A launch that relies on in-person pitching alone is slow and hard to repeat. The opportunity was to build the commercial tools that would let the brand reach more stores faster and with a consistent message.

Approach

We worked alongside the brand and product designers so the digital experience matched the physical brand. We built the website and the ordering system together, so that a buyer who saw the brand could also place an order. Finally, we built a pitch app, a tool the team could take into partner meetings that presented the product and brand more professionally than a static document.

Overview of the solution

Design collaboration: working with the brand and product designers to keep the brand consistent
Brand and digital assets: creating the assets the website and sales materials needed
Website: a launch site presenting the product and brand
Order placement system: a way for stores to order and reorder
Partner pitch app: an app the team could use to present to retail partners

Technology highlights

Brand-consistent website and asset system
Order placement and management
Custom pitch application

Impact

The brand moved from pitching door to door to having the infrastructure to sell. It reached additional stores and gained a pitch tool that strengthened its conversations with partners.